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September 25, 2019 USA Phone List

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A new blow to the credibility of Comscore: it pays a fine to close a process for fraud The SEC had concluded that its former CEO had misrepresented economic data to usa phone list the company appear stronger and growing. Tags fraud usa phone list analytics Web read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years innovating for brands In the world of the Internet, one of the most important elements - at least for the companies that do business on it - is being able to measure things and obtain clear figures to use in order to extract a clear relationship between investment and results.

For this reason, the industry wants to have all kinds of solutions to measure and convert what is done on the network into numbers, although they are not always very clear about whether the meters they use are the best and their usa phone list is the most accurate. Likewise, it is not always clear whether the person trusted to obtain this data is giving the usa phone list best results or is the most usa phone list player. A hit against some of it makes things more demanding to analyze. It is in this context that the latest scandal has occurred. Comscore, the giant that is responsible for ensuring that the measurement of web page visit data is legitimate, has just reached an agreement not to go to trial for fraud.



The alleged fraud is not, however, related to analytical data but to the data of the company itself. Comscore's current management has just agreed to pay a $5 million fine and thus avoid further investigation of the charges that the SEC, the US market usa phone list , had launched. The SEC accused them of fraud regarding their financial data. According to the results of an investigation carried out by the agency, the company's usa phone list CEO, Serge Matta, would have inflated the company's results in 2014 and 2016. He would have exaggerated what the firm was achieving by 50 million dollars. With this he would have managed to string together seven quarters in which they exceeded revenue forecasts and generate an idea that they were on a growth spurt.

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