Sales people and content marketers share the same

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It was the year 2000, and my perception of marketing online would never be the same because I had experienced the power of what would eventually be called content marketing. Are you a hunter or a farmer? Traditional sales people are analogous to hunters. They stalk their “prey” in hopes of a “killing” that they can return back to the tribe as food (or more to the point, revenue). In contrast, content marketers share the traits of farmers. They plant seeds and nurture crops that will eventually grow over time into food. Both hunters and farmers have the same objectives and their own set of challenges. But the farmer has a major advantage over the hunter.


While the hunters must go into new territories each day to stalk philippines photo editor their prey, farmers stay in one place, planting new seeds and reaping the fruits of their efforts on the same ground they have toiled over already. In return, the land they till becomes infinitely more valuable because it can consistently reap a harvest without the hits and misses of hunting. It's no different in business.  goal: generating revenue. The difference is in the tactics they use. Smart content marketers take the time to lay the groundwork for sustained success. They educate themselves on the tactics and techniques of persuading their audience to act by building their own authority in their space. (Granted, some sales people do this too … the smart ones who think like content marketers.


Smart content marketers realize that they cannot be digital sharecroppers on someone else's land. So they spend the time to build their own online presence on a reliable web host — perfecting their website designs, content optimization, and landing page conversions. And most important, they will perfect their skills as communicators, listening to their audience and building relationships with them online. When it comes time to harvest, the rate of return for the smart content marketer far exceeds the results of a traditional sales person. Content marketing creates long-term value There aren't any short cuts. Content marketing, like farming, is hard work and takes time. But it's worth it. First, generating revenue becomes easier over time.