5 Upcoming Trends that Promise to Change the Landscape

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Social media platforms are already equipped with artificial intelligence to analyse user datasets and convert them into revenue. In 2023, AI promises to be more accessible and help social media marketers maximise the efficacy of their campaigns.

Widespread Inclusion of Artificial Intelligence

For one, it will ease labour-intensive tasks of acquiring Whatsapp Mobile Number List information about users engaging with your content. Based on the analysis of customer engagement with your brand, AI will also suggest more targeted content and single out relevant audiences. You can also employ it to confirm the most impactful social media channel and help generate impactful ads.

Reasons to use AI in 2023
Diverts productivity towards more important tasks by reducing manual work
Increases overall company revenue owing to smart planning and targeting using customer pain points
Extracts insights from large data sets to provide reliable information associated with buyer traffic and intent
More Focus on SEO and Keyword Research
The following statistic is surprising - to say the least. It has been established that a whopping 40% of Gen-Z relies on Instagram and TikTok to satiate their search queries. Hence, a robust SEO strategy is the need of the hour. Optimising keywords is mandatory to help your content rank high organically on the SERP to attract traffic.

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More Focus on SEO and Keyword Research

The emergence of short video formats and other visual media means that users are looking to receive a graphic explanation of their queries. Scanning through their social media allows them to connect with sources that provide this explanation through visual clues, improving information retention.