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They usually involve some kind of visual

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See the size of the fluctuations in Google on September (the day the update rollout ended). My own experience is also that the effects in the longer term are often somewhat disappointing. Such updates often start by penalizing the extreme offenders and then get a little stricter as they collect more data. And being able to better assess when something is or isn't valuable and relevant to real people. Read also: Improve your ranking with an SEO competitive analysis.

But Google does not want to unjustly penalize websites that have always acted with the right intentions. And between the stars in the positive and negative sense, there is a huge gray area where it is difficult to draw a line. As Google moves more into this gray photo editor area, the chance of penalizing the wrong websites (which therefore have good content) increases. And now? Dutch-language websites therefore get a little more time from Google to prepare. As far as I'm concerned, the people who are going to take action should first scratch their heads as to why they are only doing this now.



We have known for years now that content must always be created for real people for long-term success. First, check out these questions from Google . According to Google, if you can answer 'yes' to all of them, you're probably on the right track by focusing on real people. Otherwise, this will immediately give you tips on where to start in terms of optimisation. Then check out these questions from Google . If you can answer one or more questions with 'yes', you may still be creating content that is mainly aimed at search engines. In that case you run a risk and you have to get to work. Use this flowchart by Aleyda Solis to determine whether you should work with content pruning or content optimization.

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